The Primera

The dance sneaker that blends performance, comfort, and style.

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The Collection

There's a dance sneaker for every look.

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Spin with Control

Effortless spins, perfect control. The Primera sneakers are designed to move with you, offering just the right balance of glide and grip. 

Proprietary sole formulation

Dance tread pattern

Heel and toe spins

Comfort

Pure Comfort

A footbed designed to be performant but still soft, providing comfort so you can dance longer.

Soft dual sole technology

Sweat control lining

Heat ventilation

Construction

Crafted for Longevity

The leather is designed to not peel. Meticulous construction with only the highest quality materials used.

Genuine Napa leather

Abrasion resistent sole

Premium stitching

Design

Modern Style

A minimalist style with no unnecessary accents on the sole, making it versatile for all your looks.

Distinct color palettes

Minimalist and clean

Designers from Oliver Sweeney and Apple

Our Mission

  • Community

    Foster a thriving global dance community dedicated to growth and support. From beginners to pros, we are all one family.

  • Innovation

    Innovation is at the heart of all that we do. From visual design to materials, we explore the limits of comfort, performance, and style.

  • Artists

    Highlight artists who push the boundaries of our imagination and redefine what's possible, from dancers and musicians to DJs.